1stJuly
Making the Ultimate Map?
In an odd and serendipitous way, I managed to stumble across this article by Newsweek titled “Making the Ultimate Map: When Digital Geography Teams Up with Wireless Technology and the Web, the World Takes on Some New Dimensions.” It showed up on this one RSS feed. It’s dated June 7, 2004.
This article is a great little find that gives some great perspective on just how quickly the geospatial industry has changed. Some nice little nuggets:
- There’s no mention of Google Maps (as Google Maps wasn’t released until a full year later).
- Microsoft’s flagship product is still called Map Point and its ‘Map Point Division’ is comprised of 150 engineers
- Google Earth…was not yet Google Earth. It was KeyHole (and it wasn’t free).
- There’s mention of GeoURL as a way to tag location information for ‘Weblogs’. Whatever happened?
- Jack Dangermond (ESRI) gets two big paragraphs as he discusses the ‘The Virtual Globe’
The last paragraph is not too far off target either:
Ideally, they’ll all coexist: think of these supermaps as the equivalent of Web browsers yielding the world’s knowledge through the lens of location. They’ll spur companies and governments to make better-informed decisions and enrich the experience of just plain people as they take a walk through the city, hook up with their friends and hunt for Chinese food. These will be maps that change the territory.
Umm, a different kind of Supermap…

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